Over the last decade, social media networks have brought impressive improvements in our daily life. Rise of social media sites across the globe has transformed the method we interact as well as share info. Not merely the personal experiences, however social networking applications have made their way right into the business world. Marketing via the social media networks is the brand-new pattern, and every company is jumping into this bandwagon. Influencer advertising and marketing revolve around the growing appeal of such social media networks.